Videos We Love: Purity Ring “Fineshrine”

“Fineshrine” is the kind of track you want to have playing on a sunny afternoon, driving headlong through the hills of Columbia County.

Purity Ring is an electro band out of Canada with a penchant for cryptic lyrics and big sweeping soundscapes. If you like M83, Yeasayer, or The Knife, you’ll be into what these guys are doing. I love this video for the track “Fineshrine” directed by Young Replicant out of LA. The natural lighting, the bizarre narrative elements, and really anything where people are coming out of water in slow motion is all good as far as I’m concerned.

Copake NY - Photo by Sparrow Hall
Copake NY

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